FOUNDERS |
BEGINNINGS |
ALASKA
| FIRE |
REBORN |
NEW BLOOD
TAS’
reputation for dependability was greatly enhanced when David “Pappy”
Burns, their distributor for the state of Alaska, conceived of an unprecedented
endurance test to travel from
Crosby, Minnesota to Anchorage, Alaska
– a total of 3,800 miles. With much fanfare and sporting three
brand-new stock 1967 Scorpions (and TAS signature bright red snowsuits),
Pappy and two young employees set-off from Crosby in early February
of 1967 in a race toward the wilds of Alaska. Outfitted with only a
single sleigh of extra supplies, these brave men set-off with no support
staff of any kind. No trailing vehicle with back-up men, mechanics or
machines was to be found. These adventurers were absolutely and completely
alone.
Braving
extreme conditions including blizzards, Chinook winds and –70°
temperatures, the trio pressed onward. With hundreds of well wishers
and dignitaries greeting them along the route, the tired adventurers
pressed on. In many instances the group was forced to travel several
hundred miles in a single day. Amazingly, they arrived at their goal
after only 28 elapsed days (several of which were spent gaining clearance
from British Columbia authorities – it seems that local authorities
were reluctant to grant the men clearance given the severe weather conditions
in the area). Men and machine had performed amazingly well and the molded
rubber track passed with flying colors!
The
Alaskan adventure helped to put Minnesota’s Cuyuna Range on the
map and was widely covered by the international media. Completely unprecedented
for it’s time, the adventure was an absolute public relations
coupe and became the cornerstone of the following year’s marketing
campaign … Scorpion, The Proven Snowmobile. Sir Edmund Hillary
(conqueror of Mount Everest) was so impressed that he chose Scorpion
snowmobiles for his upcoming expedition to the Antarctic. [Related
Photo]
Pictured
above: A route map featured in 1968 marketing literature.